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By Olagunju, Success Taiwo

18th Year Anniversary - KUMBA KUMBA; WE GO!

I'm happy I answered the clarion call and made the decision to see South Africa for myself 18 years ago today.

Yes, the country is liberated 30 years ago but:

Today, I still hear the songs of struggle on Juta Street's Labour Court.

Today, I still see my black South African friends owning no lands,

Today, I still see my black South African friends with no jobs

Today, I still see my black South African friends with no access to finance.

Today, My South African friends think I'm the problem

Today, Foreigners must leave

Tomorrow, Foreigners must go

Yesterday, my black South African friends pointed me to police

Today, I'm trying to run for police

Tomorrow, Hillbrow, John Foster & Lindela

KUMBA-KUMBA; we go.

(THE END)

(So many stresses from my family while I'm trying to give the South African people access to the country's finance through Unicorn Conglomerate {Pty} Limited - but now I understand what Denzel Washington meant by "your own family will talk shit to you or about you when you're in the process of breaking all the generational curses.")

Olagunju Success Taiwo.

Release: MTN and Aleph Group partner to break new ground for local advertising opportunities

Photo source: Wikipedia

Johannesburg, South Africa - 15 October 2024 - MTN’s Digital Services, the advertising arm of Africa's largest mobile operator, has appointed Aleph Group, as their sales partner for their go-to-market MTN Ads solution. 

This strategic partnership will enable advertisers to leverage MTN’s vast first party data to enable precise audience targeting, while tapping into core telco channels like SMS and platforms like Ayoba, an all-in-one super app developed by the MTN Group.

“It's a unique proposition in the market; one that incorporates our device-agnostic, data-free and rewards solutions. This combination enables businesses to drive immediate engagement regardless of content or user journey, with measurable attribution,” said Jason Probert, General Manager: Digital Services at MTN South Africa. 

With access to MTN’s extensive user base of over 38 million subscribers in South Africa, these advertising solutions provide an excellent opportunity to reach a vast audience across all demographics and device types. 

"We are thrilled to pioneer the MTN Ads solution and continue to contribute to the growth of South Africa's digital advertising ecosystem," said Stephen A. Newton, Managing Director of Sub-Saharan Africa at Aleph Group.

"MTN's vast network and rich data insights, combined with Aleph's expertise in digital advertising, will empower businesses to connect with their target audiences in a more meaningful and effective way, helping to accelerate the transfer from offline to online GDP."

As an official sales partner, Aleph Group will provide a team of experts to collaborate with brands and advertising agencies to develop and execute advertising solutions across MTN's various platforms, including SMS, Rich Business Messaging (RBM), mobile display, and in-app advertising.

"In today's challenging economic climate, businesses are seeking a greater return on advertising spend (ROAS). We believe this partnership will enable businesses to unlock the full potential of digital advertising in South Africa,” added Newton. 

South Africa’s ad spend is projected to reach R40.95 billion by the end of the year, with digital advertising driving much of this growth because of increased urbanisation and mobile network expansion. Furthermore, internet advertising is anticipated to reach R32.77 billion by 2027. 

38% of South African respondents to a recent Aleph survey claimed that they learn about new products via ads that play before online videos they’re watching, highlighting the importance of digital and internet advertising. By 2029, nearly half of total spending will come from digital channels, with mobile advertising accounting for 74% of digital ad spending by 2028. 

This partnership allows MTN and Aleph to capitalise on this shift, empowering brands to reach audiences through impactful, data-driven campaigns. Leveraging telco unique solutions, including zero rating for users and device agnostic solutions, advertisers can now reach all audiences across the digital funnel journey. 

Trump fans play Springsteen’s ‘Born in the USA’ outside hospital without realising what lyrics mean

(Getty Images)

Trump supporters are being sent up for playing Bruce Springsteen’s "Born in the USA" outside the hospital the president is staying in.

A small number of Republicans congregated outside Walter Reed Medical Centre where Trump is staying after catching coronavirus. They also played Lee Greenwood song “Proud to be American”.

However, it's the supporters’ choice of Springsteen’s 1984 track that has led to them becoming the source of internet vitriol.

Many are highlighting the fact that "Born in the USA" is far from the patriotic song the title has clearly led them to believe.

By Jacob Stolworthy.

Full story at Yahoo News.

Rema, Teni, Fireboy, Sir Shina Peters feature on Cuppy's debut album, 'Original Copy.

Rema, Teni, Fireboy, Sir Shina Peters feature
 on Cuppy's debut album, 'Original Copy.'
 [Instagram/CuppyMusic]

In an interview with Pulse Nigeria, Cuppy discussed her journey to this album.

Artist: Cuppy

Album Title: Original Copy

Genre: Afro-pop, AfroDM, Electronic,

Date of Release: August 21, 2020

By Motolani Alake.

Full story at Pulse NG.

Burna Boy releases new album, 'Twice As Tall'

Burna Boy releases new album, 'Twice As Tall.'
 (Instagram/BurnaBoy)

On March 31, 2020, Burna Boy later that his album will be titled, Twice As Tall - inspired by his Grammy loss.

Artist: Burna Boy

Album Title: Twice As Tall

Genre: Afro-pop, Afrobeat, Bashment, Afro-fusion, Afro-Swing, Kapuka, Afro-swing, Reggae-Fusion, Electronic

Date of Release: August 14, 2020

Producers: Diddy [Exec], Burna Boy [Exec], Bose 'Mama Burna' Ogulu [Exec], Rexxie [Tracks 4 and 8], Telz [Tracks 5, 6, 13], Leriq [Tracks 3, 12], Kel P, P2J, Jae 5 [Track 15]

By Motolani Alake.

Full story at Pulse NG.

Shoprite is leaving Nigeria and here’s why

 The COVID-19 pandemic and the group's re-evaluation of its operating model in Nigeria means Shoprite is leaving town.

A Shoprite outlet

Africa's biggest grocery retailer and the South Africa-owned chain of stores, Shoprite, is exiting Nigeria--Africa’s most populous nation and largest market--after 15 years.

Shoprite is re-evaluating its operating model across Africa, amidst logistic concerns and the novel coronavirus pandemic.

A dip in sales in Nigeria means it is now shutting shop.

“Following approaches from various potential investors, and in line with our re-evaluation of the group’s operating model, in Nigeria, the Board has decided to initiate a formal process to consider the potential sale of all, or a majority stake, in Retail Supermarkets Nigeria Limited, a subsidiary of Shoprite International Limited,” the company said in a statement.

By Steve Dede.

Full story at Pulse NG.