Jamie Oliver 'hoping to be a pain to Government' over sugary drink tax.

Jamie Oliver has vowed to be "a pain in the arse" to the Government over his plans to introduce a tax on sugary drinks.

The celebrity chef and campaigner said he is confident of introducing a new 20p per litre levy on every soft drink sold in the UK containing added sugar, despite the move being potentially unpopular with the food and drinks industry.

Oliver has also set out plans to ban all junk food advertising on television before the 9pm watershed, and to introduce clearer labels on sugar content in an effort to combat soaring levels of diabetes across the country.

The father of four spent a year investigating the health risks associated with a high-sugar diet for Jamie's Sugar Rush, which airs on Channel 4 next week. It follows his successful Jamie's School Dinners series a decade ago which helped introduce tough new laws on the quality of pupils' meals.

He said: "I have picked a really hard one. It could be a complete waste of my time and I'll get an arse-kicking. But is it worth getting a kicking over? Yes.


Press Association.
Full story at Yahoo News.