Wednesday, 26 August 2015

MTV VMAs 2015: Will Beyonce steal Madonna's crown to become the most awarded artist?

Taylor Swift is being pipped as the frontrunner at the Video Music Awards 2015 but Flawless singer Beyoncé could steal the night in a whole other way. Queen Bey is on course to become the most awarded artist in VMAs history – she currently has 17 – after receiving five nominations at this year's ceremony. But will she emerge triumphant in her categories?

Despite releasing hardly any new music in the last 12 months, Beyoncé, 33, has received nods for her 7/11, video which became an unexpected viral phenomenon in November 2014. The video features the Drunk In Love singer being carefree with her friends, throwing a slumber party and dancing rather bizarrely on a hotel balcony. When looking at releases over the last year, the one-of-a-kind visuals can certainly be credited for reinvigorating interest in the music video market.

Everyone from tennis player Serena Williams to a group of male friends recreated the video, which has received more than 272m views on YouTube so far. But will 7/11 be enough to earn Beyoncé an award for any of her nominations: video of the year, best female video, best pop video and best choreography? As powerful as Beyoncé is in the music industry, she does face some tough competition.


By Alicia Adejobi.
Full story at Yahoo News.

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