The Nigerian music industry has seen its fair share of Rich kids with access to resources, which is generally expected to give them an easier path to success.
At a time when music marketing is at an all-time high, having access to an unlimited family war chest allows these Nepo Babies (Rich kids) to aggressively market their art and buy their way through the industry, such that they are inescapable. At least, that's what many people expect
By Adeayo Adebiyi
Full story at Pulse NG
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